RIVIAN
Lead The Charge
The earth is dying. As an electric vehicle company, we’re not going to take that lying down. While everyone else runs away from armageddon, we’re driving straight for it. Follow us as we eliminate emissions before they eliminate us.
We’re rolling out road signs to warn everyone about the deadly effects of climate change and explain our position on the issue.
We’re releasing a game everyone is familiar with to show gamers something they’ve never seen: their impact.
A limited edition of Nintendo Switch along with Animal Crossing 3 (New Horizons), will be released to Twitch Streamers who take steps to game sustainably.
We’re partnering with Netflix for our End of the World Program. Switch to a Rivian, and you’ll get a year of Netflix straight to your bunker—featuring a post-apocalyptic movie section.
The packaging industry is extremely wasteful. We’re partnering with Amazon, who we’ve already given our electric vehicles to, and replacing all of the packaging from AmazonFresh.
All deliveries now use recyclable, renewable packaging – with friendly little reminders.
We made a drivable virtual reality so you can see how your area will be affected by climate change. Think you can make it to work through a flood? Think again.
In the aftermath, there will be no way to charge phones.
We made a Solar Energy Generating Screen Protector, eliminating the need for cords, charging ports, and plugs. It can be charged from anywhere outside your bunker.
Everyone’s faves are getting called out on our Fossil Fool Instagram highlight. A private jet means a first-class ticket straight to the feed.
A major roadblock to change is politics. We’re leading the charge on that front too. Here’s what it looks like in 280 characters or less.
Politicians just aren’t getting it. They want to avoid talks about climate change. We’re hosting “Run For Our Lives”.
Traverse tough landscapes that mirror the effects of climate change, ending right where these talks should have started: in state capitols.
In a post-apocalyptic world, you’ll need to charge your devices. Our merch line is made of photosensitive fabric that absorbs light and converts it to energy.
Rivian’s patented EV skateboard battery is now just that…
A skateboard that creates and holds a charge, just by using it. That’ll come in handy when our roads are no longer drivable.
We’re hacking gas price signage along major travel routes. If you think the cost of gas is high now, wait until you see the real cost, brought to you by the effects of climate change.
If all of that fails…
We’re releasing the ultimate survival vehicle, the R1X, featuring 1200 hp and torque, self-inflating tires, a solar panel hood, a Dig Mode plow, a water filtration system, a smaller kitchen, a roof tent, and a more compact vehicle.
For being adventurous forever, even if you no longer have a choice.
Many cities will be underwater due to rising sea levels. We thought we’d make postcards for those cities, saying goodbye.
AD: Mars Santos
CW: Blythe Broadbin